The Alexa Traffic Rank, also simply known as the Alexa Rank, has been the world’s leading website ranking system for over 20 years.
However on 9 December 2021 Amazon.com, the parent company of Alexa, announced the retirement of the Alexa ranking system from 1 May 2022, and in preparation started excluding data from many Asian and other countries from its ranking system from sometime in the second half of 2021.
As a result, Inside Asian Gaming will be switching from Alexa to an alternative website ranking system in the near future, and this will be announced to our website visitors at that time.
The all-time high Alexa ranking for asgam.com, prior to the preparation for retirement of the Alexa ranking system, was 29,660 on 7 August 2021 and all-time high “average time on site” was 28m 57s on 7 May 2021.
Alexa ranked the most popular approximately 30 million of the world’s websites every day, in order of popularity calculated using the estimated average daily unique visitors and number of page views over the previous 90 days. This resulted in a “visitor engagement” ranking for any given website.
The lower the ranking number the better, with google.com being ranked at #1.
Any sites outside the top million websites were considered by many internet marketers to be essentially worthless, and being in the top 100,000 sites in the world was considered by many to be a major achievement.
As well as the key metric of the Alexa ranking, Alexa also issued an “average time on site” metric each day. As the name suggests, this represents the average time spent per user per day on the website. Average time on site per day for google.com (ranked #1) was around 16 minutes. For Facebook.com (usually ranked around #7) it was around 18 minutes. These are both considered exceptionally long. The average time on site for CNN, the New York Times and the Washington Post were all around three to four minutes.
Alexa rankings allowed potential advertisers and other users of websites to understand how popular and visited any given website was, especially in comparison to its competitors or peers.
IAG’s website, asgam.com, consistently ranked as the highest traffic B2B gaming media website in the world, by a long margin. Usually its nearest competitor ranked at three to five times as high, usually over the 100,000 mark.
To give a sense of how high various types of media brands ranked, here are some examples of approximate rankings: