While creative often garners the most emotional interest from clients, we believe that media planning and buying can be pretty “sexy” as well. Understanding that gaining measurable results is more important than what media you’re actually buying is what we are all about. Similar to the overall strategic plan, we work backwards from the desired end result and use our knowledge of the media landscape to build the campaign most likely to deliver that outcome. Plus, we leverage added value for our clients in every campaign. Along the way we track, measure, and test new ideas, while continuously reevaluating and pushing for ongoing improvements in results.