Digital, Traditional Digital and Programmatic Buying
SEO / Search Engine Optimization
Can potential customers easily find you when they search the web? It is essential that your company be highly “visible” to search engines like Google, Yahoo and Bing. Appearing at top positions in search engine rankings can exponentially increase traffic to your website and lead to more prospective customers.
The phrase “Content is king” has never been more true than in the digital space. Search engines want to achieve the most relevant organic results possible. You want your company to show up in as many places as possible. The only way that both parties achieve optimal results is through providing and matching searches with the best content possible. Using Black Hat quick fix solutions will potentially get your site blacklisted from Google searches. Hence, we only recommend White Hat tactics for long term SEO success.
We also understand that Search Engine Optimization (SEO) can’t be handled with a cookie-cutter approach. Every website requires different tactics, so we develop a customized strategy for each client. Then, we monitor and manage that strategy on an ongoing basis.
SEM / Search Engine Marketing
An effective PPC campaign can have a huge impact on website traffic, leads, and even sales. And here’s the best news: Google AdWords and other paid search ad platforms can work for any size of company. Yours included.
Utilizing a PPC campaign in an Internet marketing strategy guarantees site visibility within the search engines for targeted keywords. We’ll develop and manage a PPC advertising program to get you quantifiable results, creating effective text- and graphics-based ads that will boost your brand awareness and exponentially increase short-term traffic to your website.
We streamline the media buying process to eliminate waste, improve targeting, and put your ads in front of the right audience, whether they be on desktop computers, iPhones, or tablets. Programmatic media includes banner advertising, online video, native advertising, mobile, and rich-media formats. The result is extensive cost savings and valuable consumer insights — all fueling better campaign results.